SEO conference at MTCC Today

I do not have to go to work today because I am attending an SEO conference at the Metro Toronto Convention Centre. This is a very exciting day for me because instead of a half hour commute out of the city, I get to walk for 5 minutes to the conference. I am lookiing forward to the conference, I am hoping I learn something. I need to learn something! I mean, theoretically I know what I am supposed to do to get traffic to my blogs, I just don't know how to go about doing it..other than spectacular writing, of course but so far that is not helping much ;)